Info-Graphic created during research on Longitudinal Data Systems (LDS) in current graduate Mass Communications course MASC 671: PR in a Digital Environment.
Spearheaded the partnership between the American Diabetes Association of Richmond and Mama J’s restaurant to create a health conscious menu and campaign during November, National Diabetes Awareness Month. Incentive for ordering from the special health conscious menu was a chance to win a $25 Gift Certificate (to Mama J’s) after filling out a “Ticket-2-Kick It” stub.
PDF Versions: MamaJsADAMenu
Designed to generate Go Red For Women Month 2013 engagment amongst Hair Salon’s in Richmond. Sent to over 190 salon’s to encourage salon workers and customers to wear Red (removable) hair extensions to boldly show support for women fighting heart disease.
PDF Version: Go Red For Women Hair Extensions
Press Release for the American Diabetes Association’s Go Red For Women, National Wear Red Day. The event was created a decade ago as a day for women and men to wear red and show support for women fighting heart disease.
PDF Version: NWRD Press Release
Graduate level research paper focusing on managing the reputation of Cinemark’s Century 16 Theatre brand after the theaters tragic mass shooting in Aurora, Colorado. Cover page, Table of Contents, and Appendix. Full paper below. August, 2012.
PDF Version: Candace_Reputation_Paper
Ad created for the Richmond Diabetes Walk placed in the 2nd Annual Garden Party event booklet. American Diabetes Association, Glen Allen, Va. June, 2012.