Archives for the month of: May, 2013

Coeur du Rouge is an all red Fashion Line which debuted in the 2013 Designer Showcase during RVA Fashion Week. The line was created on behalf of the American Heart Association and it’s Go Red For Women efforts in raising awareness and funds to assist women fighting their #1 killer– heart disease.


Video Credit: William M. Arenas

The showcase featured a survivor model, Andrea Woie, who is a heart attack survivor. Gaining various types of recognition, the line and it’s cause were featured on CBS 6’s ‘Virginia This Morning’.

[CBS 6: Virginia This Morning- Coeur du Rouge]

 

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Presentation designed considering the culture of the Richmond, Va based independent radio station WRIR (97.3). My cohort members and I constructed a strategic campaign for the station to raise it’s listenership and funding for full functionality. The station plans to implement most of our suggestions in June of 2013.