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“We jumped on tour on tour bus, but we came back in a private jet...”

Well done folks! #ChatDone Thank you all for joining in on the discussion. Have a great night! #CM258 #SHUSocialMedia #SHUSM

Q3: What is a brand voice and what should an organization consider when creating one? #ThinkTip: Consider your own experiences with creating an organization and its social media pages. What have you considered about the process of creating a brand voice (pg. 99) and what would share with others? #CM258 #SHUSocialMedia #SHUSM

Q2: Why is it important to collect and analyze advanced social media metrics? #ThinkTip: Consider the basic metrics (pg. 55) of social media measurement and think critically about what other types of metrics and measurements may be needed to evaluate social media strategy more closely. #CM258 #SHUSocialMedia #SHUSM

Q1: How can automation have a negative impact on your Social Media strategy? #ThinkTip: Consider how automation (pg. 34) can potentially place an organization in undesirable situations on social media. #CM258 #SHUSocialMedia #SHUSM

Welcome to our CM 258 IG Chat (2019*)! So that we can all become acquainted, please take a moment to introduce yourself below. I am sure our discussions will be fun! Feel free to use the following hashtags: #CM258, #SHUSocialMedia and/or #SHUSM. Question timing will go as follows (so to allow you enough time to answer thoroughly and respond to peers): Q1: 7:50 pm Q2: 8:05 pm Q3: 8:20 pm Chat Over: 8:35 pm

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